In a boost for British cinema, BBC Films has given the green light to adapt the popular Rainbow Magic fairy books into a series of more than 200 feature films.
Although a production schedule is yet to be announced, the BBC has confirmed that filming on the first instalment in the Rainbow Magic series, Ruby the Red Fairy, will commence in late 2018.
According to film industry watcher Caroline Wood, the BBC’s decision to turn the Rainbow Magic books into movies is an inspired one.
“The world is crying out for a new cinematic universe,” she says.
“There’s only so many times you can try and re-boot The Hulk or King Kong. Until it’s time to make all the Harry Potter films again, we need a series that speaks to young people, especially girls.”
According to Ms Wood, Rainbow Magic is the perfect film franchise.
“There’s over 200 bestselling books so there’s clearly a hunger out there for at least 200 movies.”
“Sure, you could argue every Rainbow Magic story is the same. Rachel and Kirsty meet a new fairy. Jack Frost and his nasty goblins steal something. Rachel and Kirsty help the fairy get the object back and there’s a happy ending. But it’s a formula that works.”
“And all the money you can save on scripts can be spent on more important things like special effects and tie-in merchandise.”
Speculation mounts about cast of Rainbow Magic films
Whilst it’s likely that newcomers will be cast in the lead roles of best friends Rachel Walker and Kirsty Tate, the internet is abuzz about who will play the fairy guest roles in each Rainbow Magic film.
“I know Cate Blanchett has already tweeted that she would love to play Chelsea the Congratulations Fairy,” says Ms Wood.
“Personally I’d love to see Emma Watson play Addison the April Fool’s Day Fairy. It’s such a strong feminist role.”
“And Keira Knightley would be a perfect fit for Keira the Movie Star Fairy. If they could get Keira for the role, it would be as meta as when Colin Firth played Mark Darcy in the Bridget Jones films.”
“I’m already flapping like a fairy in excitement!”