Department store giant Myer has found itself at the centre of a social media storm after its chief executive, Bernie Brookes, posted a video on the company’s official YouTube account attacking the Federal Government’s plans to fund a National Disability Insurance Scheme.
The video shows a clearly distressed Mr Brookes crying in anguish at the thought of money providing assistance to Australians with a disability instead of being spent on towels and Angry Birds merchandise.
“Leave discretionary spending alone!” pleads Mr Brookes through tears and spittle.
“How f^&king dare anyone out there take away money that could be spent on intimate apparel after all we’ve been through! We’re HUMAN!!!”
Mr Brookes then threatens to have Shannon Noll sing on every track of Myer’s 2013 Spirit of Christmas CD unless 100,000 Australians pledge to buy $20 of non-essential items by the end of the financial year.
The video has attracted nearly 20 million hits.
Coincidentally, this is what the Myer board now plans to give Mr Brookes.