In response to Fairfax Media’s decision to publish the Sydney Morning Herald and The Age in a compact format, News Limited has also reduced the size of its leading newspapers. According to News Limited boss, Kim Williams, the move to smaller formats will simplify content for the public and enhance the reading experience.
“We have always strived for balanced coverage in our newspapers,” said Williams. “For example, if we publish a photograph of Julia Gillard, we make sure to mention that she is a bad Prime Minister. Likewise, if Labor goes up in opinion polls, we make the point that this is due to cynical attacks on Tony Abbott and that the figures will go down again. Not surprisingly, some readers find these attempts at balance confusing and are not always sure what to think. Hopefully, the changes to our newspapers will fix this problem.”
As revealed by Williams, News Limited will soon be introducing the following new formats:
The Australian : Will be downsized from a broadsheet to a double-sided Coalition how-to-vote card.
Courier Mail : The front page headline each day will be “OUTRAGE!”, with the back page headline to be “NRL OUTRAGE!”
Herald Sun : Will change to one page of news followed by the most detailed and authoritative AFL and horse racing coverage in Australia.
NT News : Will change from a tabloid to a hypertext link to the best crocodile and fireworks-up-bum photos from around the world.