The organisers of the Rugby League World Cup have revised their TV viewer numbers by 2 billion after the event has attracted a smaller than expected audience.
Sam “Chook” Baxter of the Rugby League International Federation said the poor television ratings were a surprise and disappointment.
“We realised people in Victoria, South Australia and Western Australia had little interest in the Rugby League World Cup but it was a surprise to find the rest of the world hasn’t tuned in either.”
Worryingly, despite the United States’ impressive run in the RLWC, American television ratings have been well below the RLIF’s anticipated figure of 300 million viewers. Mr Baxter confirmed that the television audience in Europe has also been very disappointing.
“The lack of interest in places like Ireland, Italy and Wales is particularly confounding as their best rugby league players are on show, as well as NRL first graders with grandparents from those countries.”
Mr Baxter said the RLIF would thoroughly investigate the dip in TV ratings after the tournament had concluded.
“It’s baffling because rugby league is the best game in the world and our research showed that everyone on the planet likes a good game of football. If I had to hazard a guess, I think either time zones or the internet might be to blame.”
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