Tourism Queensland has defended its racy new advertising campaign that promotes Brisbane’s jacaranda season.
In one of the controversial ads, a naked couple are seen walking under the colourful purple trees. The slogan “GET JACA-RANDY!” covers their private parts.
In another ad, a topless woman on a European beach stares longingly at photos of jacaranda trees on her mobile phone. The woman’s breasts are discreetly covered by the words “JAC OF IT ALL?”
Tourism Queensland’s Ted Hollowbone says that the provocative campaign will attract tourists from around the world to view Brisbane’s jacaranda blooms each spring.
“I can’t think of anything more natural than nudity,” says Mr Hollowbone. “Except maybe beautiful jacaranda blossoms bursting into colour.”
Tourism Queensland predicts that jacaranda tourism will inject millions of additional tourism dollars into the Queensland economy each year.
“Tens of thousands of visitors flock to Japan each year for cherry blossom season,” says Mr Hollowbone. “If all goes to plan, Brisbane jacaranda season will become just as big. If not bigger.”
The new campaign replaces Tourism Queensland’s moderately successful “Brisbane Is Not Boring” initiative.